How We Make Decisions2.5
Just Say No To Trump
August 1, 2015
An important point about Procedural memory, involves more complicated decisions.
If a complex situation resembles a previously learned skill, but one that you have not practiced in a while, you may get lazy.
The effort, in trying to retrieve older memories and habits is harder, which can seem like too much when life is busy.
These types of situations may trigger an AUTOMATIC RESPONSE, without your complete conscious awareness.
An example of this may be applied to voting.
Most people likely feel, perhaps without even consciously knowing it, that Politics resembles school.
Every political semester, someone standing at the head of the class, prattles on about the economy (Math), environment (Geography and Science), as well as their own plans for Social Engineering (Creative Writing).
As the Election Day approaches, for most of us, it feels like the final exam is approaching, but the marks don’t really matter.
We may not have studied nearly enough, to know the questions anyways, never mind the answers.
Many skip the test altogether, hopefully, with little future consequence.
For those that do attend the political party, there can be stress with imminent ambiguity approaching.
Once the exam begins, and we are in our cardboard voting booths of privacy, we dread or develop apathy, for that multiple choice question.
If I was running for office, and was concerned about winning, with as little effort possible, I would try to engage your PROCEDURAL MEMORY.
I probably would spend most of my resources changing my name to something familiar, as name recognition is used by everyone, from Political Candidates, to Corporations, to your Boss telling you:
I would ensure I remained in the media spotlight, even if that meant saying outrageous, stupid, or hurtful things.
I would also ensure, I was the 3rd candidate listed, on the ballot.
The reason for this, is because I am banking on the fact that most people are showing up to this final exam, with nihilistic feelings, little preparation, and a vague memory of how multiple choice questions work.
It is in situations like these, if you are not paying attention, where the Procedural Mind can take over, and you may make a mistake.
Our strategy in University, when you got stuck on a Multiple Choice Question, was to ‘pick C and ride the wave’.
Even if that wave is made of hair.
Please resist this urge, during this election, especially if you live in America.
Just some food for thought, and my contribution, to help ensure Trump is not elected.
Simon Trepel, MD
Simon Trepel, MD FRCPC, is a practicing Child and Adolescent Psychiatrist, in Winnipeg, Canada. He is an Assistant Professor, at the University Of Manitoba, in the Faculty of Medicine, and the Co-founder of the GDAAY Clinic. He is, more importantly, the proud Father of 2 beautiful Daughters. He writes in his spare time about things he knows something about, and occasionally about things he doesn’t; like Yoga, and Italian flavored coffees. He was not referring to coffee that tastes like an Italian person.
Check out his Blog, called Simon Says Psych Stuff, at